Paw Patrol: The Dino Movie

Partnering again with the Hologram Media Network, PBM turned mall walkways into pop-up PAW Patrol dance floors. Life-size holographic pups introduced themselves to passing families, then led an interactive dance-along set to the film's energy: no download, no login, just a live video feed inviting anyone nearby to jump in and move with the characters. Each session closed with an exclusive first-look clip from the film, turning a few minutes at the mall into a sneak preview of opening weekend.

Kids didn't need to be coaxed. The moment the pups powered on and started moving, they broke into a run across the concourse to get in front of them. The instinct to go dance with characters they already loved was irresistible. Parents who came to shop left with a video of their kid grooving next to a hologram of Chase, and a growing reason to circle the release date.

To bring the fun home, PBM built a Branded TikTok effect using Effect House's pet-tracking technology. Point the camera at any dog or cat and the effect fits them with an authentic PAW Patrol rescue helmet and badge, instantly recruiting the family pet into the pack. It's the rare branded effect that works even better on a stranger's dog than on a person.

The effect turned everyday pets into instant movie stars. Owners filmed their dogs mid-nap and their cats mid-zoomies, badged them up as honorary PAW Patrol recruits, and couldn't resist sending the results to friends and family. What started as a marketing effect became something closer to a pet appreciation trend, with the PAW Patrol universe as the excuse to show off the family dog.